Letters to the Next President

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We are beginning a new series on June 29th at North Point and it promises to be one that generates a lot of questions. We wanted to get people involved no matter what political view point they had so, we created a website where people can write a letter to the next president no matter WHO it will be. You are not writing to a candidate but to the next president.

Don’t forget to check out the promo. It’s always fun to have Andy involved and we had a great time recreating the White House press room – IN ONE DAY!!!. North American Mission Board is right next door to North Point so we were able to get the flags. We rented the blue drape. Then Matt from the media team sketched out a fun version of the white house but with a little spin. Make sure you see it! Podium is courtesy of Alpharetta Baptist Church.

This series promises to be a good one and we are really excited about it. Stay tuned…

4-13-08 TenBefore

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CLICK HERE to see it.

Ok, I know its been a while since I posted a video confessional. These take time and right now, time is a luxury.
This TenBefore had more singles events in it then normal. Thanks for being interested in this as always. I am humbled by your comments.

In this edition we had Do.Justice for singles – Promo for Jeff’s series that concludes this Sunday – then a promo for Fusion (a singles gathering and connection event) and then we focused on Middle school. We used Joe Wiggleston and contracted out the final editing and the final export of the Ten Before.

Again, we are still learning as we go but for us, it’s a great way to welcome, engage and let people know what is coming up.

TenBefore 3-2-08 for North Point, Buckhead and Browns Bridge

Ok – this post is a doozey so grab a cup of coffee if your interested and get a feel for what three campuses experience right before the services start on a Sunday morning.

Let me start off by giving some credits:

Producer: well… that would be me.
Written & Directed (Kelly segments for all three campuses): Sunny Williams
Shooter for Green Screen: Dave Blakeslee
Green Screen Edit: Dave Blakeslee
Keyed: the guys let me do this.
Composited, Motion Graphics and Final Edit: Matt Gibson (our maximizer)

Click here to see NPCC’s TenBefore
Click here to see Buckhead’s TenBefore
Click here to see Browns Bridge TenBefore

Before you see the TenBefore’s, read below for a little bit of insight.

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Each week the media team needs to export three different versions of the TenBefore. Much of the content is the same but there are specific elements that are different. three Churches – three Kelly intro’s – three logo’s.

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For this particular week, all three churches are letting people know about “NEXT” an environment for those wishing to take the next step in getting connected. Whether it’s volunteering, finding out where to get plugged in, whatever you are interested in, we want them to not take up a seat but to get INVOLVED and find out what is NEXT.

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So we needed to promote “I Want to be Great” a new four-part series that Clay Scroggins AND Andy were going to preach together. Clay is young, fun and is the High School pastor. Andy is, well, the senior pastor! So we convinced Andy to help us with the promo and I am so glad he did. He has a great sense of humor and pulled it off great. The concept obviously came from a certain Super Bowl ad but it worked perfect because of the series that was coming up. (This promo is in the Buckhead and Browns Bridge TenBefore and not in North Point’s. North Point had already ran it twice and instead did a Kelly VO with graphics.) Tripp and Tyler did great and continue to be a staple of laughs for our pre-service ideas! Tripp (guy on left), Adam, Matt, Ryan, Dave B. did a great job of getting this baby in the can on a tight turnaround with some TOUGH weather conditions and some serious illnesses. While one crew was shooting the golf scene, Dave was setting up in Andy’s office. We had 45 minutes to get Andy’s stuff.
A lot of details on this shoot. The picture in picture on the computer. The wall that needed to fall (thanks matt borbi). Finding a golf course in the dead of winter. Asking IT to give us a computer and CAMERA we could total. Good times.
I got to put the graphic together at the end and added the “falling” logo for a little fun. Mike (our graphic designer) worked really hard with Brian Manley to come up with this look. HUGE TEAM EFFORT. These are my favorite successes.

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We started a new segment called “unplugged” and really it’s a way for our attenders to get to know our worship leaders in a fun and relate-able way. The cool thing about this is that all three campuses got involved. North Point (Dave and Tripp) shot and edited Kristian Stanfill’s video. Kaye at Buckhead shot and edited Chrystina Fincher’s video and Ryan Shove and Shae got to shoot Casey Darnell’s video. We know that there are a TON of ways to do this kind of video. Kaye originally came up with the Cribs type feel so we modeled after it however kept it a little bit “lower toned”. Our goal was to not make it CRIBS “look at me” but more of a get to know me segment as if you were invited over to the house. Browns Bridge went with a completely different route and came up with a powerful piece on Casey. I love Ryan’s set design. Matt from media worked his magic on the branding side of things.

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Buckhead added a little segment called the “Just Tell Booth”. In early January we did a series called “Just Ask”. Buckhead decided to make a “confessional booth” for people who were invited to church by a friend, co-worker, family member, etc.. and to talk into a camera and tell their story of how someone “asked” them to church. I love this idea and I love that we were able to put it into the TenBefore that is specific to Buckhead.

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Lastly – all three campuses took the opportunity to make people aware of one of our partnerships. This time we highlighted Southside Church in Peachtree City. I believe Joe Wiggleston took a ton of B-Roll for our guys to put together. Kelly did great with walking us through this campus. I can’t say enough about Kelly and the way she makes this look easy. Sunny Williams does an amazing job of writing these scripts and walking and directing Kelly during the shoots. Again, I am spoiled to work with incredible people.

Please let me know if you have any questions at all or just make a general comment. Believe it or not, I hate to write, but love to read.
Brad

Text Part 1 Title Package

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Click Here to see title package.
Click Here to see full message.

So this series just leant itself to doing some crazy stuff with letters, words, etc..
Mike started it off strong with the promo for text and then I did this title package which could change for week 2 (probably just intro text). Matt finished it off with some sound effects and last minute changes. Team is always better then one.
I got more comments on the music I chose than anything else.
FYI – I am not sure I mentioned it but we used ADAM’s sister Anna Dukes for the design. She is in college and we are letting her run the gamet (?) for her portfolio. Resources, bulletin, etc.. She ran with the concept given to her and did great.

***Just a tip for those that design for video – think smaller fonts than you are used to. So often I see videos where the TEXT IS HUGE!!! Lower thirds are huge. Logo’s are HUGE. Find the font that works, and think about 6-10 points smaller than normal.

TenBefore January #2 – Video Confessional

This is the second Ten Before for the year and I really think we are off to a great start. We ran this last week as well and before that we had the week off (ice- that didn’t happen) and it was a HUGE blessing to get caught up on so much.
To see the latest version – Click HERE.
Here is the rundown:

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WAUMBA LAND – Kelly is doing a great job as always and Sunny Williams is rockin and rollin as the producer of Kelly’s segments. She deserves a medal for keeping up with three campuses schedules. We decided at the beginning of the year that we were not going to wait for promo requests to highlight a certain ministry, especially those that are going on during Sunday morning. In the beginning of January we talked about “Next”, now we are talking about “Waumba Land”. For us it gives the first time person or 5 time attender information about what is available. In the coming months, we will continue this as we go up in age.
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GLOBAL X – Since August, I have made it my mission to focus on ONE concept to promote throughout the year for each ministry. We can change the story and execution each time but let’s get a concept and run with it. (concept – story – execution). For missions, our concept was to interview both sides of the benefits of going on a short terms trip. The person that went, and the person from the country who received the help. We would ask them the same 5 questions and cut between them. For this first stab, we ended up showing just the person that went. We got footage from our friends in the Philippines however we couldn’t get it to work in the short time we had. Dave did some great editing and Matt handled graphics. I really want to see if the two person concept will work. We’ll see.

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MARRIEDLIFE – I LOVE this concept. I think this campaign is going to grow for MarriedLife. I really want to now if you all get it.
There is always this tension between promoting an event and showing footage from it (which is like taking a picture of Rome and telling everybody how great it is – it’s just not the same) or creating a buzz about the event or even the ministry. So for MarriedLife, we decided to promote the ministry and then tag it at the end with the EVENT info. The concept of the ministry promo being “Every marriage deserves more.”
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This is the promo for “Text” we first promoted this last week. Mike bailed me out on this. I told Mike on a Thursday I needed help with the promo and what I envisioned for it. He killed it and read my mind. ESPECIALLY for getting it done on a Friday in 5 hours.
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One of the great things about the TenBefore is that we can use Kelly to highlight any ministry and like Waumba land we are really trying to be intentional about Starting Point twice a month. We really think this is a great place for people to take that next step to a relationship with Christ.

Love to know your thoughts…

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Just Ask Part 1 Title Package (video Confessional)

For those of you who care, I’ll keep doing these so let me know if these help/assist/spark ideas or make you flat out laugh at me because you know of an easier way to do this.

After the missions message for the first of the year, we started a “quick” two part series called “Just Ask”. Andy talked about how so many times we want people to come to church with us and we hint around it but we never actually ask. It’s like saying “Hey we should do lunch sometime” and you mean it, but you don’t actually set up the time and date.

For this series we went REALLY generic and a little bit more artsy. there could be more subtle meaning into the title package but honestly, there’s not. It’s just a visual piece that I created from a design that Mike lead the charge with. We used Benji Peck out of Nashville and originally he was hired to take some stress off of us during the holidays and this look was going to be used for missions as well with some slight tweaking.(see previous post for details on that little fiasco). Benji just does great work.

Here is the Title Package:
Just Ask

this piece for me was a little bit therapeutic because the flower was a still graphic and I spent about 4 hours just separating it out. Here is the original graphic…
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Luckily all the little dandelions were separated out but I had to recreate the the flower in After Effects. I took three of the pedals that were flying (from the still) and then masked each of the little stems that came off of each little pedal (about 8 little lines each) so that they could move independently from each other (using a wiggle expression in After Effects). Then I took the three pedals, duplicated them a couple of times and surrounded the main stem so it looked like the original. I was worried about the wind blowing and trying to make the flying pedals as real as possible. It could have been better and overall I really like the feel. Props to Mike for making the look of this happen.

This week we are using this same title package but taking it a step further.

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Ten Before for the New Year! (Video Confessional)

Last Week and this week we played the new “WINTERIZED” version of the TenBefore. This had all new elements in it and the Media team has been working really hard to get this version ready for the new year. We shot all the green screen in December, Tripp and Dustin went to Colorado to shoot the “Grouplink” piece, and Matt killed it on the partnership look with Dave producing most of the videos.
CLICK HERE TO SEE THIS TENBEFORE

Here are the details:

Winterlook
New Look and Fireworks:
It was my responsibility to winterize the TenBefore for this go around and I am happy with the way it turned out. So far we have done a summer version of the Ten Before and a Fall version. Winter couldn’t be missed and especially the start of the new year (fireworks). I love the addition of the cannon like firing out of smoke to explode the fireworks and to put the snowflake in place (Instead of the red star). I wanted to make the distinction between having it feel winter and having it feel like a SNOWY day. The countdown clock to me feels wintery and not SNOWY. I am already looking forward to spring. Matt followed suit with the colors and made all of Kelly’s elements the same tone.

Videos
Kidstuf-1
The KidStuf piece was written by Donny from Kidstuf and basically wanted to make awareness for KidStuf for the new year. I love the girl actor. She did amazing and the kids did great too. The premise for this video was that parents could use some help when it come to teaching the bible and to attempt to do it in a KidStuf like manner themselves is really fruitless. Tripp directed and editing this with Matt’s help.

Skiing
The Grouplink piece was written and directed and edited by Tripp, produced by Dave. Grouplink’s concept for this next year is communicating that life is full of risk and awkward moments but unless you take that first step, you won;t know what your missing. Grouplink is one of the most awkward places you will ever find yourself, in a circle with people you don’t know, being pushed to do life together. The first version of this concept was the middle school dance, and then this time, groups came to us with the idea of the skier kind of fumbling his way through the lift and then taking that first step towards the unknown of skiing. Tripp took the Panasonic HVX 200 with a kickin lens set-up, Dustin to help and then the actor. The actor went for free. All the guys got altitude sickness on their first two days in Colorado the the sky cleared up and had one AMAZING day of sun. They went from a Wednesday Morning until a Sunday night. They were able to shoot TWO of those days. Dave B. got ALL the logistics set-up and the guys didn’t have to worry about a thing. We got tickets for flight $199 each. Room under $79. Free rentals and lift tickets. I really do love this video. We actually made some changes from this one to include some more text throughout and a better/bigger payoff at the end (guy smiling a lot more). Tripp got some AMAZING shots. Dave, Tripp and Dustin, amazing job. Music from Bluefuse.

Partners
The strategic partners piece was to make attenders and visitors aware that there are other churches across the country that we call “Partners” that basically believe and run church the same way we do. Matt did this whole piece in After Effects and did a great job. He is really getting the little details down that I nitpick about so much, especially the shadows and reflections.

Next
For the upcoming months Kelly is going to be highlighting specific environments and ministries that are going on in the morning or at church itself. This round we are talking about “Next” where people can take the next step in getting involved and see where they fit.

We then went on to highlight what Andy is talking about and then said goodbye. This whole TenBefore was a huge team effort and everyday I count my blessings that I get to work with a team of such talented individuals who trust each other.

Again, the TenBefore is meant to not just take the announcements out of the service but to start with the hopes of breaking down some walls for those that walk through our doors for the first time. My prayer is that when people see the TenBefore and Kelly’s warmth and some engaging content – they will be ready and open for what’s to come as well as lead them to the next step.

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