OK, so here is the scoop on how “It’s Personal” came about…
These videos are unique in a couple of ways. First, everything is photographs. In the early creative meetings we wanted to tell three stories of different individual’s lives and the barrier’s that kept them from a personal relationship with Jesus Christ. Let me tell ya, these stories are powerful. We fell in love with a couple of black and white photo’s from JPEG magazine and as we worked through some design comps, decided to add blue splash to it. The bulletin looks great (See previous post) and overall the series is coming together well. One additional unique flavor about this series is that we are incorporating ALL SCREENS for the title package. Meaning, the videos will be showing on the 16×9 image mag as well as the High Def screen in the middle. The trick here (and we are still learning) is to not have the person in the audience try to figure out which one to look at but to instead, have a visual experience.
Here are the steps that we took to create the series so far…
– Creative meetings about look and feel and settled on B&W look with heavy text texture.
– Mike (graphic design) worked with Regime Design and we settled on heavy black look for bulletin with splash of blue throughout. Mike also took the photo’s for Scott’s story and Meghan’s story. He’s a stud. Dave B. shot video for backup (also a stud) and am really thinking about the possibility of using his shots for the DVD menu to change things up a bit.
– Decided on the three stories to tell. People agreed. Asked them to write their stories
– Asked Jon Acuff to edit stories and asked him to create a theme of the three stories that worked with our title. He edited them great and came up with these three statements –
“My story about my Heart starts with my Head” – Chris’s story
“My story about life starts with Death” – Meghan’s story.
“My story about being a son starts with being a dad” Scott’s Story
– we needed to decide on locations for these three shoots and use the locations as a center theme throughout based on their stories.
– Set-up photo shoots for all three people. Scott was first, then Chris, then Meghan. (This was over three weeks time). Just finished Meghan’s on friday.
– Set-up voice overs for these very REAL people to read their edited stories.
– For the initial soundtrack I choose a “Human Emotion” piece from Bluefuse music. For the stories we recorded the music from one of our worship services, remixed it and took out the vocals. (“Lead me to the Cross” was the song).
– I designed the series Promo and the title package for both screens in After Effects and it really started the series off great.
I will continue with more information on each part later… but this leads us to Part 1.
Love to hear your thoughts or any questions.
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