you are leading and need to make decisions in the world of graphic design and motion graphics. Many people have a “good eye” but if you don’t know how to communicate to your designers, editors, motion graphic artists, etc… then your not leading them or helping them. Why don’t you like the font they have chosen? Why does the page feel unbalanced? Why does nothing stand out? So much of this book is obvious, however it will help you communicate a whole lot better and will also allow you to look at designs with new insight.