Difficult is Worth Doing campaign

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So the peeps over at Wieden & Kennedy Studio (if you have never heard of them, you have most likely seen their campaigns) are in charge of the new Honda campaign “Difficult is worth doing”. Pretty cool documentary on how difficult a day shooting sky divers could be. Talk about needing a perfect day! I watched the documentary and then watched the commercial. Great edits – great energy – the music ties it all together well.
Watch the documentary then watch the commercial. In your opinion, is diffficult worth doing? Yes or no

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