Camp Out with HP. Making of Hands.


There are so many aspects of this video that we can learn from.
One thing for sure… it took a team of people from beginning to end.
What makes this concept and execution stick out to you?

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6 thoughts on “Camp Out with HP. Making of Hands.

  1. brilliant marketing… taking some of the most “personal” elements people have and bringing them to 3d interaction with the viewer. The Marc Cuban one is my fav.

  2. I love this entire campaign. The great thing about these promos is that they are so organized, you can teach the moves to whomever you want to and come up with an equally solid composite result (i.e. it doesn’t take a master magician to pull off the hand motions). Not to mention the fact that the celebrities are used in a creative way rather than simply exploited for face recognition. Risky move but it definitely gives the ads a sophistication that keeps the viewer intrigued. Stinkin’ cool.

  3. I just ran across your blog a couple weeks ago – great stuff!

    I’ve always been fascinated with the “hands” videos, and they are by far my all time favorite commercials — just ask my wife (I explain how amazing they are every time I see one).

    Anyway, I tried my hand at one last year for a series we did on Joseph. You can see it on here:

    Let me know what you think. 🙂

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