Camp Out with HP. Making of Hands.

Hands

There are so many aspects of this video that we can learn from.
One thing for sure… it took a team of people from beginning to end.
What makes this concept and execution stick out to you?

Technorati Tags: , , ,

Advertisements

6 thoughts on “Camp Out with HP. Making of Hands.

  1. brilliant marketing… taking some of the most “personal” elements people have and bringing them to 3d interaction with the viewer. The Marc Cuban one is my fav.

  2. I love this entire campaign. The great thing about these promos is that they are so organized, you can teach the moves to whomever you want to and come up with an equally solid composite result (i.e. it doesn’t take a master magician to pull off the hand motions). Not to mention the fact that the celebrities are used in a creative way rather than simply exploited for face recognition. Risky move but it definitely gives the ads a sophistication that keeps the viewer intrigued. Stinkin’ cool.

  3. I just ran across your blog a couple weeks ago – great stuff!

    I’ve always been fascinated with the “hands” videos, and they are by far my all time favorite commercials — just ask my wife (I explain how amazing they are every time I see one).

    Anyway, I tried my hand at one last year for a series we did on Joseph. You can see it on sermonspice.com here:

    http://www.sermonspice.com/search?topic=2&q=life+of+joseph&x=0&y=0

    Let me know what you think. 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s