Sometimes you just want to quit. Or marvel at what can be done.
Imagination, talent, time, experience, execution. Click Here
(Dave from Media threw this my way).
Any other words you would add?
The production process form La Huella’s Jerome Debeve:
“Camera angles / velocity and focal length were worked out in 3D, so we had all the needed information for the shooting.
Actors were shot from below using a specially constructed structure of several hi-density glass panels. These panels were mounted on a metallic armature 3 meters tall and 10 meters wide, forming a bridge so the motorized travelling rig could move freely and repeat the moves as needed.
A green screen was suspended above the set. The wide shots are all CG, and the close ones a mix between greenscreen elements and CGI.
The team at La Huella spent 6 weeks in total on this production, that won quite a few awards in Spain and outside.”
(special thanks to Justin Cone at motionographer).
OK, so here is the scoop on how “It’s Personal” came about…
These videos are unique in a couple of ways. First, everything is photographs. In the early creative meetings we wanted to tell three stories of different individual’s lives and the barrier’s that kept them from a personal relationship with Jesus Christ. Let me tell ya, these stories are powerful. We fell in love with a couple of black and white photo’s from JPEG magazine and as we worked through some design comps, decided to add blue splash to it. The bulletin looks great (See previous post) and overall the series is coming together well. One additional unique flavor about this series is that we are incorporating ALL SCREENS for the title package. Meaning, the videos will be showing on the 16×9 image mag as well as the High Def screen in the middle. The trick here (and we are still learning) is to not have the person in the audience try to figure out which one to look at but to instead, have a visual experience.
Here are the steps that we took to create the series so far…
- Creative meetings about look and feel and settled on B&W look with heavy text texture.
- Mike (graphic design) worked with Regime Design and we settled on heavy black look for bulletin with splash of blue throughout. Mike also took the photo’s for Scott’s story and Meghan’s story. He’s a stud. Dave B. shot video for backup (also a stud) and am really thinking about the possibility of using his shots for the DVD menu to change things up a bit.
- Decided on the three stories to tell. People agreed. Asked them to write their stories
- Asked Jon Acuff to edit stories and asked him to create a theme of the three stories that worked with our title. He edited them great and came up with these three statements -
“My story about my Heart starts with my Head” – Chris’s story
“My story about life starts with Death” – Meghan’s story.
“My story about being a son starts with being a dad” Scott’s Story
- we needed to decide on locations for these three shoots and use the locations as a center theme throughout based on their stories.
- Set-up photo shoots for all three people. Scott was first, then Chris, then Meghan. (This was over three weeks time). Just finished Meghan’s on friday.
- Set-up voice overs for these very REAL people to read their edited stories.
- For the initial soundtrack I choose a “Human Emotion” piece from Bluefuse music. For the stories we recorded the music from one of our worship services, remixed it and took out the vocals. (“Lead me to the Cross” was the song).
- I designed the series Promo and the title package for both screens in After Effects and it really started the series off great.
I will continue with more information on each part later… but this leads us to Part 1.
Adam from my team forwarded this to me. This trailer is incredible and looks AMAZING. I love the color.
Make sure you have a fast connection cause the load time is long. To find out more about these guys click here.
From November to December, the campuses of North Point, Browns Bridge, and Buckhead are challenging attenders to get involved with specific charities in their community.
you are leading and need to make decisions in the world of graphic design and motion graphics. Many people have a “good eye” but if you don’t know how to communicate to your designers, editors, motion graphic artists, etc… then your not leading them or helping them. Why don’t you like the font they have chosen? Why does the page feel unbalanced? Why does nothing stand out? So much of this book is obvious, however it will help you communicate a whole lot better and will also allow you to look at designs with new insight.
Hey Guys – We have launched the Drive Conference website for Drive ‘08. I am totally stoked about the look for Drive itself and this website ROCKS. You must experience it. The guys at Regime Design have been working really hard and took an idea that we had in our head and blew it out of the water. I am really proud of this site.
If you have watched TV at all – there is a pretty fantastic coke commercial that shows what really happens inside a Coke machine once you put your money in. The developers of the spot – Wieden+Kennedy Amsterdam and Psyop continued their amazing work with a unique storyline. Crazy work. I just love the logo as well.
