This perked my ears big time!!!
This is from Mike Industries.
I hope it’s true!!!
“.Mac Finally Gets Great.”
“I thought the release of the iPhone and Leopard would coincide with a massive revamp of Apple’s .Mac service, but it never did. I was three years early in calling the iPhone, but I don’t think I’m that early on this one. Come January, .Mac will become the missing link that let’s you sync your entire life, over-the-air. If you’re shocked that the iPhone can’t do something as simple sync with your iCal/Contacts/.Mac over-the-air right now but can do so in just a few seconds using a standard USB cable, you’re not alone. If you think Steve Jobs hates having his phone out of sync when he’s on the road, you’re also not alone. These features are coming, and while you can argue they should have been there from the start, you can also argue that they belong as part of a subscription package like .Mac. In order for Apple to increase their .Mac subscriptions 5-10x, they need to be part of a well orchestrated “Life Sync” campaign, and sold separately from the iPhone itself.I believe Apple’s plan involves two concurrent strategies for getting into the life-syncing bloodstream: a) play nice with Exchange (current support via IMAP barely qualifies), and b) play nice with open technologies like IMAP and iCalendar/WebCal (already in-progress). Most big companies these days run their corporate mail on Exchange. Know what Apple runs internally, at least as of very recently? Netscape’s old mail server. I’m serious. Running that mail server for so long taught them how inferior it is to Exchange, but also taught them that by using the right combination of open technologies like IMAP, iCalendar, and WebDAV and then creating the right glue to tie it all together for the end user, they could produce an enterprise-quality experience rivaling Exchange and even beating it in many areas. Via this new and revamped .Mac service, you’ll be able to play nicely with most of the major platforms out there: Exchange, IMAP (and by extension Gmail and Yahoo Mail), WebCal, POP, and who knows what else. In 2008, .Mac will finally become the big revenue driver Apple expected it to be years ago.”
Technorati Tags: apple, iphone, mac rumors, syncing
